Sunday, April 21, 2024

Mission Statement And Vision Statement

Tips For Writing A Mission Statement

How to Create a Mission Statement and Vision Statement (With Examples)

While you draft your mission statement, you may want to consider these tips:

  • Revisit the mission statement often: As your company grows, you may need to update your mission statement.

  • Advertise your mission: Consider using portions of your mission statement in advertisements for your company. Many companies also feature their mission statement on their website. This can help share the statement with the public and build recognition for the company’s goals.

  • Be specific: While a mission statement is usually brief, it can still be helpful to keep it specific to the company. This allows the mission statement to express an action or goal in a concise manner.

Read more:Mission Statement: How To Write, Template and Examples

Mission Vs Vision: Know Who You Are And Where Youre Going

The mission statement focuses on today and what we do, and the vision statement focuses on tomorrow and what we want to become. Both are important to a companys survival.

Get a content mission and a content vision statement down on paper. Share it with your team members. Then you can measure your future content efforts against the two. And although they are not slogans or taglines themselves, they should definitely help inform them and all your content.

Knowing who you are and where youre going is the foundation of an organizations success. So, who are you? And, where are you going? Get tips on how the nature of planning itself can help your envisioned goals materialize: Mastering Time Management: The Five Primal Flows of Time.

Invisible Children: To End Violence And Exploitation Facing Our World’s Most Isolated And Vulnerable Communities

Invisible Children is a non-profit that raises awareness around the violence affecting communities across Central Africa, and the company takes quite a confident tone in its mission.

The most valuable quality of this mission statement is that it has an end goal. Many companies’ visions and missions are intentionally left open-ended so that the business might always be needed by the community. Invisible Children, on the other hand, wants to “end” the violence facing African families. It’s an admirable mission that all businesses not just nonprofits can learn from when motivating customers.

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Module : Planning And Mission

  • Distinguish between mission and vision in business.
  • Explain how a values statement can support the goals of an organization.

In September 2007, Countrywide Financial sent a message to all of its employees. The message contained the following statement of its mission:

Countrywide remains steadfastly committed to our mission of delivering and preserving homeownership.

~Angelo R. Mozilo, chairman and CEO

~Dave Sambol, president and COO

However, it seemed that Countrywide was mostly interested in delivering commissions and profits to the company by financing high-risk mortgages to unqualified borrowers. When the housing market collapsed, borrowers defaulted on their high-interest loans and the company fell apart. Countrywide faced a flood of lawsuits charging it had used deceptive practices to entice people into loans they could not afford. Mozilo, the CEO, was charged with insider trading and is now banned from serving as an officer or director of a public company. The company was sold to Bank of America in 2008.

Maybelline: Maybe She’s Born With It Maybe It’s Maybelline

Our Vision

Can you sing this jingle in your head? Maybelline’s former tagline, created in the 1990s, is one of the most famous in the world. It makes you think of glossy magazine pages featuring strong, beautiful women with long lashes staring straight down the lens. It’s that confidence that Maybelline’s makeup brand is all about specifically, the transformation into a confident woman through makeup.

Maybelline changed its tagline to “Make IT Happen” in February 2016, inspiring women to “express their beauty in their own way.” Despite this change, the former tagline remains powerful and ubiquitous, especially among the many generations that grew up with it.

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Stick To The Specifics

A generic vision statement one that sounds like it could apply to any company will not be enough to motivate your team. Vision works best when its specific and describes an end goal only your organization can provide. Dont be afraid to dream big. A lukewarm vision will only yield lukewarm results. So its important to be bold, and even risky, when writing your vision statement.

Start With A List Of Keywords

Ultimately, you’re aiming to craft a few concise sentencesand the process of crafting those sentences will be a lot easier if you have a “word bank” of sorts to draw from as you write. Hold an open brainstorming session with your internal stakeholders to come up with a keyword list.

Make sure your keyword list is comprehensive by subdividing it into smaller categories and making sure you have a good list of keywords for each. At a minimum, you should collect keywords related to:

  • Your product or service

  • Your company’s long-term strategic plan

  • Adjectives that describe your company, product, teams, community, and ideal future

  • Adverbs that describe the way in which your company operates

Just like your list of stakeholders, the number and type of keyword lists you should generate will vary depending on your industry and company. The important thing is to create a document filled with keywords that you can draw from as your writing, if you get stuck trying to communicate an idea, or if you need to replace some jargon-y text.

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Check In With Your Team

A quick way to get started is to consult your founders or executive team. Theyll often already have a mission statement or vision for the company values.

If not, you may want to set up a few brainstorming sessions with your team. Company values can also come up as your team solves problems together.

As you start your business, jot down ideas as they come up, and keep them somewhere that’s easy to find. This way you have an easy place to go for inspiration when you draw a blank or get stuck.

Once you have that framework, you can work on fleshing out your organizations core values.

If youre having a hard time getting started, this company culture code template can help.

How HubSpot completed this step: HubSpot was operating for three years before co-founder Dharmesh Shah started work on HubSpots culture code. He started the project by asking questions and sending surveys to the team.

This took several rounds because one of the common themes was that employees love working at HubSpot because of the people. It took more time and effort to discover why and how that feeling could translate to a set of company values.

Connect How Your Company’s Offering Aligns With Your Values

The Difference Between Mission And Vision Statement [PLUS EXAMPLES]

So how can your company offering serve your core values? You need to draw a connection between the two in a way that makes sense to the public.

For example, if one of your core values is centered on innovation, you want to frame your product or service as pushing boundaries and explaining how it helps customers innovate their lives or business practices. Essentially, youre taking the literal benefit of the offering and expanding it to serve a higher purpose.

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Reason : Your Organization Is Not Mission Or Vision

There is this idea that all organizations should be mission and/or vision-driven. But the reality is, they arent. Henry Mintzberg and James Waters already showed this in 1985 in their Strategic Management Journal article Of Strategies, Deliberate and Emergent. As they reveal in that article, there are eight different approaches to strategy, one of which is mission-driven and one of which is vision-driven . This shows that a) there are six other strategies, and b) mission-driven strategy is a different strategy than vision-driven strategy.

If your organization is clearly driven by a strong mission or a strong vision, this is great. It will mean that your people know the mision or vision and live up to itafter all, that is why they probably joined the organization in the first place.

If your organization is not driven by a clear mission or vision, this is great too. Because you dont need to. Ive experienced this several times when clients asked me to help them formulate a mission and vision. My standard response to this question is to ask why. Mostly, the answer is that they want more focus, coherence and direction. When asking further, it often turns out that not a mission or a vision, but a clearer understanding of how to align their products and services with their capabilities and with their markets the actual problemand the solution.

Why Creating A Mission Statement And Company Vision Are So Important

Your mission statement and company vision set the foundation for your field service business. Both play an essential role in the organization. Together, weve discussed:

  • Creating a mission statement defines the organizations purpose
  • The vision statement declares how the organization sees the future
  • When used thoughtfully, they create a path towards continued success
  • Together, these statements align stakeholders and clients with the goals of the business

Every organization should create a mission statement that is clear and focused on the present and also declare a company vision to communicate their intended direction moving forward.

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Continue To Evolve When Necessary

Change is the only constant. Your business will change over time. Societal norms, values, and trends will change too. To keep your company culture in line with the times, you’ll want to revisit your values regularly.

First, spend some time with your core values. These will often stay the same. That said, the way your business applies or interprets these values may have shifted.

Next, add or remove values in line with changes to your culture. Take care to make thoughtful updates and bring in a group of engaged employees to offer early feedback.

Once the group feels satisfied with your updates, share them with the full team for another round of feedback. Staying open throughout the process is important for keeping your team engaged.

Your company values should consistently reflect the core of your business. This means that the way you write and edit them will impact every single person connected to the company.

As you make changes, start with leadership and ask them to model these updated values. Find ways to encourage employees to embrace updated values. And engage as many people as you can to make sure your company’s culture stays top of mind, fresh, and current.

In many ways, the team built HubSpot’s culture code in the same way they create HubSpot’s products thoughtful updates, regular feedback, and continuous investment.

This slide from the culture code deck emphasizes the importance of updates to company values:

Get Help With Your Employee Handbook

Vision Statement

Again, your mission, vision and values statements are one piece to the more complicated puzzle that is your companys employee handbook. Assembling a well-crafted, compliant handbook can be a difficult undertaking, but ultimately a worthwhile one. We want to help, so we have created the Employee Handbook Roadmap. Its a handy tool to help take the guesswork out of creating or updating your companys employee handbook.

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Difference Between Vision And Mission Statements: 25 Examples

Definition of vision and mission: A vision statement focuses on tomorrow and what an organization wants to ultimately become. A mission statement focuses on today and what an organization does to achieve it. Both are vital in directing goals.

Mission, vision, values. Weve heard this trio rattled off countless times, rapid-fire like theyre one catchy phrase when, in fact, they are three very distinct concepts for organizations.

The lines especially get blurred with vision and mission statements. But when it comes to the drive and direction of your company today and tomorrow, you dont want to have trouble seeing when youre behind the wheel. And, the same rings true for your content marketing.

So, were breaking down the difference between a vision and mission statement and rounding up stellar examples from top brands to help you better understand and define your companys essence with confidence.

What’s In A Vision Statement

When developing a vision statement, it should be seen that the following questions are answered:

  • What do we want to do going forward?
  • When do we want to do it?
  • How do we want to do it?

Features of an effective vision statement include:

  • Clarity and lack of ambiguity
  • Paint a vivid and clear picture, not ambiguous
  • Describing a bright future
  • Memorable and engaging expression
  • Alignment with organizational values and culture
  • Time bound if it talks of achieving any goal or objective

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Pitney Bowes: We Power Transactions That Drive Commerce

Pitney Bowes, the mailing and shipping software provider, has a slogan that follows a similar theme as The Mosaic Company in the section above: It’s focused not on the end user, but on the industry.

Pitney Bowes’ slogan shows us that its products don’t just help businesses track and deliver merchandise it makes the entire ecommerce community more efficient. It’s a good strategy, considering the alternative. How lame would the company’s slogan be if it were “We Power Transactions That Serve Our Clients’ Bottom Line”?

Mission Statements Vs Vision Statements

Mission And Vision Statement Examples: How To Write Them

Sometimes the terms mission statement and vision statement are used interchangeably or even combined into a single statement.

But they mean two very different things. Your mission statement is what your company is doing right now, while your vision statement is what you hope to achieve in the future where you are in this moment versus where youre going.

Lets bring this home: if someone asks you, So, what do you do? you might say, Im a software developer at a mid-size software company or Im a circus clown.

But, what if they asked you, What do you want to be doing five or 10 years from now? Your answer might be a bit different, right?

Maybe youd say, My goal is to move into a management position where I oversee all of the companys developers or Ultimately, Id like to be a world-famous clown and the choice entertainer at birthday parties for celebrities kids.

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One Focuses On The Future And The Other Guides You There Learn The Key Differences Between A Mission And Vision Statement

In the most stripped-down terms, your companys mission statement tells consumers, competitors, stakeholders, investors, and potential talent how your organization addresses real-world problems right now. Your companys vision statement tells the same groups how your organization imagines its role now and in the future.

The board ensures the trajectory of the organizations mission aligns with the organizations vision . Since boards have term limits for members, its essential that the vision statement is clear, concise, and simple, so newer members have a clear understanding of their role and purpose. Your organizations vision might be complex, but a vision statement must reduce complexity. The same holds true for a mission statement.

Successful organizations are simultaneously mission-driven and vision-driven. Learn the key differences between a company vision and company mission, and how to write each.

Why Should You Create Vision And Mission Statements

Why is it important that your organization develops vision and mission statements like those above? First of all, these statements can help your organization focus on what is really important. Although your organization knows what you are trying to do to improve your community, it’s easy to lose sight of this when dealing with day-to-day organizational hassles. Your vision and mission statements remind members what is important.

Second, your vision and mission statements give other individuals and organizations a snapshot view of what your group is and what it wants to accomplish. When your vision and mission statements are easily visible , people learn about your organization without having to work hard for the information. Then, those with common interests can take the time necessary to learn more. This efficiency is very helpful when you are recruiting other people and organizations to join your effort.

Finally, vision and mission statements focus members on their common purpose . Not only do the statements themselves serve as a constant reminder of what is important to your organization, the process of developing them allows people to see the organization as “theirs. Creating these statements builds motivation as members will believe in something more completely if they had a hand in developing it.

Having a clear and compelling vision statement has other advantages, such as:

Having a clear and compelling mission statement also has more advantages, such as:

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Identify The Companys Core Values

Now, this is where you can start thinking bigger. You didnt just make a product or service at random, you most likely were motivated by a set of core values.

Core values are deeply ingrained principles that guide a companys actions. Take HubSpots culture code, HEART, for example:

These are principles that not only company employees respect, but are principles that our customers appreciate as well. By identifying core values that hold meaning on personal and organizational levels, youll have an appealing set to add to your mission statement.

How Do You Create Vision And Mission Statements

Mission Statement Vision Statement Goal Business Visual Perception, PNG ...

Now having a better understanding of vision and mission statements, your organization has the tools to develop your unique statements. If your group has already developed vision and mission statements, you might wish to look at them in light of the criteria we discussed above. If members of your organization feel your current statements could be improved, this process can be easily used to modify them. Lets begin.

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