Saturday, April 20, 2024

Mission And Vision Statements In Health Care Organizations

Tip #: Determine Where You Stand

Working at Childrens Healthcare of Atlanta Company Mission Statement and Vision Statement

Keep in mind that you already hold valuesââ¬âthey just might not be properly defined or understood on an organizational level. To get a better sense of your current mission, vision, and values consider your purpose. Why does your organization exist? Which types of services do you currently provide?

Feedback from patients and staff members can also help you determine the current status of your organization as it relates to your mission, vision, and values. To begin, perform an assessment to determine perceptions among patients and employees. Which descriptors do they reference? They can verify your strengths or highlight whether any weaknesses might prevent your mission or values from being fully accurate.

Relationship Between The Organizations Missions Visions And Values

John Hopkins health organizations mission relates to the core values of excellence and discovery through its commitment to offer exceptional and quality services. The innovation is achieved by curiosity, harnessing information, and establishing creative solutions . The value of collegiality, which is inherent in the organization, shapes the vision statement by embracing unique skills and knowledge while transforming the health care system. The leadership value is critical to the fulfillment of both the mission and vision by ensuring that the medical staff is inspired to produce beneficial outcomes in service delivery. On the other side, the mission statement of the Massachusetts General Hospital emphasizes effective patient care. In this regard, the vision views the patients as the primary focus, and it demands the core values to govern the decisions and actions of the organization. Compassion and excellence are demonstrated through a satisfactory customer service and offering advice to patients.

Importance Of A Mission Statement In Healthcare

Like all other industries, the importance of a mission statement in healthcare has no end. As a formally written document intended to capture the unique and enduring purpose, practice and core values of an organization, the mission statement is considered the initiator of the hospitals organizational success and virtually every strategic management initiative. This article will be discussing the importance of a mission statement in the healthcare industry.

Think of mission and vision statements as the framework of your strategic plan. In this blog, the first of two parts, we address mission statements as an important component of your strategic planning framework. Every organization needs to define its basic purpose, philosophy.

Importance of the mission statement in healthcare

Attention to the mission helps the organization to follow its primary purpose and serves as a touchstone for decision making in times of conflict. The mission statement can also be used as a tool for asset allocation. The statement of a powerful mission attracts activists, donors, volunteers, and community involvement.

First, the elements of a mission statement will be identified and the relationship of these elements to both organizational success and employee motivation will be discussed.

Second, the general mission development process and its most important features will be considered.

What is the goal of the healthcare system?

Maximize the return on investment with a dedicated workforce

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Workday: We Aim For Innovation Not Only In Our Development Organization But Also In The Way We Approach Every Aspect Of Our Business

Workday, a human resources task automation service, doesn’t use its mission statement to highlight the features of its product or how it intends to help HR professionals improve in such-and-such a way.

Instead, the business takes a stance on the state of enterprise software in general: There’s a lot of great tech out there. But at Workday, it revolves around the people. We love how confident yet kind this mission statement is. It observes the state of its industry which Workday believes lacks a human touch and builds company values around it.

The Unmatched Advantage Of A Purpose Statement

Vision Health Center, Dubuque &  Bellevue, Iowa

Communicating with a why is a huge competitive edge for your medical practice.

Because stating your why differentiate you from the rest by firing an emotional response from your audience.

People dont buy what you do they buy why you do it

Simon Sinek

A purpose statement is a short statement of why your healthcare organization exists besides making a profit, what its overall goal is, and why should anyone care.

Usually, When you try to communicate a message, you start with the what

Example: We offer the highest oral care with affordable prices

Thats what you do.

The issue is, What messaging only engages with the neocortex – the part of our brain thats rational.

And heres the bad news, 90% of decisions are made by emotions.

So to leverage that, you must communicate with a why message

A why message is a communication method that is infused with emotions and a purposeful narrative.

And because an emotional message will directly communicate to our limbic part of our brain

Your patients and staff will be more receptive to it and you have a higher chance of steering their buying-decision.

To illustrate Ill give you two version of a pitch for a hospital

One that uses a why messaging and the other a What messaging

1) :

Were healthier, we offer the best healthcare services to our patients at affordable costs, want to join in?

2) :

Do you see how different the two pitches are? Thats the power of having a purpose or a why.

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Equity: We Do The Just Thing

We commit to the fair treatment, access, opportunity and advancement for all. We value the uniqueness of each person and embrace diverse backgrounds, opinions and experiences. We foster intellectual, racial, social and cultural diversity and treat everyone with dignity and respect. Our customers, patients and colleagues experience Hartford HealthCares culture of belonging.

Condense These Statements Into One

A mission statement can be as short as a single sentence, or as long as a paragraph, but its meant to be a short summary of your companys purpose. You need to state the what, who and why of your company:

  • What: The company offering
  • Who: Who youre selling to
  • Why: The core values you do it for

Once you have successfully conveyed your message, its time to refine and perfect your statement.

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Inspire Through Brand Values

Brand values play a much more significant role in customer loyalty than you think. Showing that your business understands its audience and can appeal to them on an emotional level could be the decision point for a customers next purchase. We hope you found some insight in this post that can help you brainstorm your inspiring vision and mission statements for your business.

Editor’s note: This post was originally published in August 2014 and has been updated for comprehensiveness.

Originally published Mar 4, 2022 7:00:00 AM, updated March 09 2022


The Differences In The Organizations Missions Visions And Values

How to Create a Mission Statement and Vision Statement (With Examples)

The mission of the New York Presbyterian Hospital focuses on the quality and the cost of health care services provided to patients. The vision is distinguishable as it emphasizes the advancement of technology and increasing the standards of clinical services. The organizations mission is different from those of other agencies by demanding services to be monetarily responsible. Patients are treated as a family and physicians maintain a cooperative atmosphere that is oriented towards restoring health without giving priority to the payments. The mission of the Massachusetts General Hospital underscores the role of partnership amongst health care teams while the vision postulates the significance of initiating a favorable environment that supports inquiry and competent workforce. The hospitals mission stands out when compared to those of the other organization due to its emphasis on collaboration among the patients, caregivers, and physicians. Furthermore, the organization seeks to understand the patients social, psychological, environmental, and physical circumstances during health practices.

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Iv They Start Backward And Miss The Critical Pieces That Form A Mission Statement

You cant have a mission statement without vision and a purpose.

A mission statement needs to be backed with a purpose and a vision to be different from the others.

It needs to have a concrete goal in mind so you can form actionable commitments towards the future.

Now, Im aware that the word vision is tossed around a lot in healthcare.

And most of the time, vision is just another misused word or catchphrase people come up with rather than a strategic vision planning.

So, to recap, for you to ensure that your mission statement is unique and well received, you need to create a proper core that work as the foundation for it.

And thats exactly what well go into next

Patagonia: Were In Business To Save Our Home Planet

Patagonia’s mission statement spotlights the companys commitment to help the environment and save the earth. The people behind the brand believe that among the most direct ways to limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use.

In the name of this cause, the company donates time, services, and at least 1% of its sales to hundreds of environmental groups worldwide.

If your company has a similar focus on growing your business and giving back, think about talking about both the benefit you bring to customers and the value you want to bring to a greater cause in your mission statement.

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Life Is Good: To Spread The Power Of Optimism

The Life is Good brand is about more than spreading optimism although, with uplifting T-shirt slogans like “Seas The Day” and “Forecast: Mostly Sunny,” it’s hard not to crack a smile.

There are tons of T-shirt companies in the world, but Life is Good’s mission sets itself apart with amission statement that goes beyond fun clothing: to spread the power of optimism.

This mission is perhaps a little unexpected if you’re not familiar with the company’s public charity: How will a T-shirt company help spread optimism? Life is Good answers that question below the fold, where the mission is explained in more detail using a video and with links to the companys community and the Life is Good Kids Foundation page. We really like how lofty yet specific this mission statement is it’s a hard-to-balance combination.

Best Vision Statement Examples

About Us
  • Alzheimer’s Association: A world without Alzheimer’s disease.
  • Teach for America: One day, all children in this nation will have the opportunity to attain an excellent education.
  • Creative Commons: Realizing the full potential of the internet universal access to research and education, full participation in culture to drive a new era of development, growth, and productivity.
  • Microsoft: We strive to create local opportunity, growth, and impact in every country around the world.
  • Australia Department of Health: Better health and wellbeing for all Australians, now and for future generations.
  • LinkedIn: Create economic opportunity for every member of the global workforce.
  • Disney: To be one of the world’s leading producers and providers of entertainment and information.
  • Meta: Give people the power to build community and bring the world closer together.
  • Southwest: To be the world’s most loved, most efficient, and most profitable airline.
  • Dunkin Donuts: To be always the desired place for great coffee beverages and delicious complementary doughnuts & bakery products to enjoy with family and friends.
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    Disney: To Be One Of The World’s Leading Producers And Providers Of Entertainment And Information

    Disneys vision statement goes beyond providing ordinary entertainment. It intends to tell stories and drive creativity that inspires future generations through its work. This is an exceptional vision statement because it goes beyond giving consumers programs to watch, but ones that excite and change the way people see them and the world around them.

    Make Sure Its Clear Concise And Free Of Fluff

    Above all, your mission statement is a marketing asset that is meant to be clear, concise, and free of fluff. It should clearly outline the purpose of your company offering and demonstrate the common goals the company is working to achieve. You should also have other team members or advisors read the mission statement and make adjustments if needed according to their recommendation.

    Both mission and vision statements are often combined into one comprehensive “mission statement” to define the organization’s reason for existing and its outlook for internal and external audiences like employees, partners, board members, consumers, and shareholders.

    The difference between mission and vision statements lies in the purpose they serve.

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    Proposed Changes To The Mission Vision And Core Value Of The Organizations

    Priority should be given to the development of the core values within an organization. The core values statement of the Massachusetts General Hospital entails an array of activities that are oriented towards governing the internal operations of the organization. However, values should drive the organization through overall implementation . Johns Hopkins health organization indicates that its vision is to transform health care, but this statement seems general because health care involves an array of activities. The organization should use a specific word to make its mission and vision clearer. The UCLA Medical Center ought to include the incorporation of technology in the vision statement to meet the dynamic changes in the health sector and satisfy the patients needs. The New York Presbyterian health organization should add education and research as additional pillars that define its vision statement. Furthermore, the organization must ensure that inclusion of diversity is added to the list of core values .

    Deadly Pitfalls Of Being Inauthentic In Your Mission Statement

    The Mission, Vision, and Values statements

    Most medical businesses treat mission statements or any cultural values as a nice to have on a website page kind of gimmick.

    So they copy and past or half-assedly conjure up some phrases that are deemed to be morally good.

    Use that as an accessory to their about us section and call it a day.

    Medical Businesses like this are missing the mark and hurting their reputation.

    Well go through common traps so you can mitigate the risk.

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    What Is A Mission Statement For Healthcare

    Health care is an essential part of life it is our right to have access to healthcare whenever we need it. When choosing the institutions that can provide your healthcare needs, you need to make sure that you will receive good quality services. It is in your best interest to mission and vision of healthcare providers as shown on their professional medical websites.

  • The Bottom Line
  • Brand Dna: Creating A Mission And A Purpose Statement

    To craft a purpose and a mission statement, well use the Golden Circle Model.

    The why will be considered as a Purpose Statement.

    The how will be considered as a Mission Statement.


  • Take 5 minutes to consider and take notes on:
  • What your medical business does
  • How your practice achieves the what.
  • Write them on a sticky note and pin them to their respective circle
  • Now take 5-10 minutes to answer these questions about the what and how you defined in step #1
  • Why would the what and the how your medical brand provides truly matter to someone?
  • If your care service achieves your customers needs, how will it make their lives easier?
  • Is your how specific and actionable enough?
  • Take 5 minutes to craft a why statement embodying why your healthcare brand exists.
  • Solidify your hospital or practice what, how, and why.
  • Use your golden circle definitions to guide your healthcare brand, marketing messaging, and communication with patients.

    Why We Exist : To create the safest community for our patients.

    How We Do It : We emphasize the precautions, safety, and welfare of our patients. We do that by striving to lower medical errors, reduce readmission rates, and educate our patients on how to live a healthy lifestyle.

    What We Do: We provide the most risk-free healthcare services to our community

    Now that you have a mission and purpose statement, lets back that up with a strategic vision for the future.

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    Examples Of Vision Statements In The Health Care Industry


    Your vision statement is your hope for the future an inspiring, futuristic thought that’s memorable in its simplicity. You wouldn’t guess it by reading most businesses’ vision statements including those in health care as they have a tendency to get overly wordy. But vision statements are supposed to be short. As in, one-sentence short.

    They shouldn’t compete with “War and Peace.” It’s not their purpose to tell the story of how the organization came into being. You have other places for histories and bios and other documents like mission statements or company histories can be longer to include some explanatory or back-up material. Keep your health care vision statements short.

    Integrity: We Do The Right Thing

    DHA 711 Week 4 Individual Assignment Mission, Vision, and Culture ...

    Our actions tell the world what Hartford HealthCare is and what we stand for. We act ethically and responsibly in everything we do and hold ourselves accountable for our behavior. We bring respect, openness and honesty to our encounters with patients, families and coworkers and support the well-being of the communities we serve.

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    Community Health Center Of Wyoming

    We envision an organization in which our collaborative, multidisciplinary team will deliver sustainable, high quality, affordable, whole-person care, eliminating stigmas surrounding chronic mental and physical illness. We will improve our patients quality of life through barrier-free communication.

    Examples Of Healthcare Vision Statements

    As mentioned previously, a desirable vision statement will highlight ideals at which a given organization hopes to arrive in the future. These may seem ambitious, especially as compared to the mission statement.

    Massachusetts General Hospital ‘s CCHI exemplifies the forward-thinking nature of the vision statement by expressing a desire for a future with “healthy, safe, and thriving communities where all people have equitable access to employment, food, education, housing, and a high-quality health care system.”

    In Albuquerque, the University of New Mexico Hospital aims for lofty ideals with a vision statement that explains, “We aspire to be one of the nation’s leading university hospitals that captures the synergy in being both an excellent academic institution and an innovative, community-oriented public teaching hospital.”

    While it’s arguable as to whether the UNMH can be described as a national leader, the purpose of this vision statement is to ensure that all understand this is what the hospital wants for its future.

    Similarly, the website for the Alaska Native Tribal Health Consortium identifies an ambitious vision: “Alaska Native people are the healthiest people in the world.” There is never any question as to what this organization wants to achieve.

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